Because nobody ever got promoted for a record click-through rate.
Your agency’s bragging about a 100% Google “optimization score” on campaigns that haven’t added a dollar to your revenue. Call me crazy, but I’ll take fewer clicks and conversions your CFO can actually count any day.
Let’s make your Google Ads earn their budget!
Hands off. Results on.
Let’s face it: if you’re not already partnering with someone who knows Google Ads like the back of their hand,
you’re (at best) leaving money on the table. Don’t freak out though! It’s never too late for you to…
No more guessing games or throwing spaghetti at the wall: just laser-focused strategies crafted by a seasoned expert who lives and breathes Google Ads. Together, we’ll navigate the challenges and make your ads work for you, not against you.
Managing advertising campaigns can be extremely time-consuming. Stop wrestling with the platform and let me handle the day-to-day management, freeing up your valuable time to focus on other strategic marketing initiatives.
Inefficient campaigns are a recipe for wasted budget. If you don’t know the intricacies of the platform in and out, chances are you’re just handing over your hard-earned cash to Google with no significant impact on growth. Bummer.
More than keywords and bids
If you think simply throwing in keywords and tweaking bids will do the trick, think again. It’s not 2015 anymore. A comprehensive, data-driven approach is critical for success. That’s why I’m all about holistic management. Yes, keywords and bids matter. But there’s other stuff too. Expect me to think outside the box… and outside the advertising platform!
Conversion tracking is like a GPS for your ads. Without it, your campaigns are lost and don’t know where to go. In the age of machine learning, you can’t get away with basic conversion tracking anymore (no, imports from Google Analytics don’t count). If enhanced conversions, Cookie consent mode v2 and offline conversion imports sound like Chinese jargon, you are missing out on providing the algorithm with crystal-clear data and making more informed decisions.
Words matter. Ain’t nobody got time for boring or flat ads these days. Crafting compelling, persuasive ad copy that drives clicks and conversions is non-negotiable. Your ads need to grab attention & compel action.
Google Ads performance doesn’t only happen in Google Ads. A killer landing page can make all the difference. As the last stop on a user’s journey, your landing pages should be optimized to convert clicks into customers. Don’t underestimate it.
Twelve people couldn’t. One can.
Because I, too, need to eat. Just kidding.
Tactics without the strategy
My clients say I am the perfect blend of strategic thinking & technical expertise. I know the ins and outs of campaign management and media buying, but I never lose sight of the bigger, more strategic goals.
Coasting on yesterday’s know-how
Remember when Google Ads was called Google AdWords? Well, I was there too. 👵🏻 But don’t be fooled: I don’t take my expertise for granted and I keep updating my knowledge to stay at the top of my game.
A faceless agency team
I’m not some faceless team. You’ll be speaking with the person that actually runs your campaigns, day in and day out, and I’ll take the time to truly understand your business.
Want to see what Google Ads can really do? Let’s talk.
The honest comparison
Is your math really mathing? Maybe not.
Option 01
Best fitThe senior advantage
Me. Always.
15 years of experience on, well, pretty much everything. Strategy, audits, management, reporting: you name it!
Both, every week
Strategy that actually ships. Not a 60-slide deck that sits in a Drive folder.
Embedded, minus the headcount
I read your sales calls, sit in your team meetings, and know your market, competitors, margin.
One person. Always the same person.
No account manager rotation. No re-onboarding every three months.
Direct line, no buffer
My name is on every result. There’s no PM, AM or intern to hide behind.
Slack me. Reply today.
No tickets, no triage. Direct channel, senior brain on the other end.
Option 02
The traditional route
Sold by the senior, done by the junior
Pitched by a director. Executed by whoever started last month (or last week).
Strategy in the SOW, execution wherever
You pay for the strategist. You get whoever the PM staffed today.
You’re 1 of 75 accounts
Industry templates with your logo dropped on top. Generic by design.
AMs and strategists rotate
Every rotation = a re-onboarding tax you pay in hours and lost context.
Diffused across the org chart
AM blames the strategist, strategist blames the specialist, specialist blames the platform.
Ticket → AM → Strategist → Specialist
"We’ll get back to you in 3 to 5 business days." Awesome.
Option 03
The internal standard
Whoever you can afford
Senior salary or junior salary, depending on how much you can pay. Plus benefits, taxes, employer contributions...
Mostly execution
The day-to-day eats the calendar. Strategy gets done at 10pm (or not at all).
The main focus... with no benchmark
Knows everything about you. Sees nothing about what works elsewhere.
~18 months average tenure
Marketing roles churn fast. Your playbook walks out the door with them.
On you, at the board meeting
Internal teams own ROI, and also own the defense of it. With no external support or fresh set of eyes.
Fast (if they’re at their desk)
Real-time when present, blocked when on PTO or in another meeting.
Every one of these is a mess I’ve cleaned up before. Yours is next.
Spoiler alert: it’s not luck
My motto? No real success without a proven process. Here’s a sneak peek into how I work my magic.
I’d tell you myself, but…
That's what they said.
I consider Sonia my true secret weapon in SEO. Her level of rigor and professionalism is exceptional. I highly recommend her services to any company that wants to improve its organic visibility.
Tony Villela, Goldtex It’s a pleasure working with Sonia. She has SO much knowledge in both SEO and paid media and she constantly thinks what can be done to improve our brand’s performance even more. We are very lucky to be working with her!
Noga Mor, Dovly Sonia is outstanding; she has been an absolute game-changer for our company. We wholeheartedly credit Sonia for our renewed profitability and highly recommend her services to any business needing a top-notch media buyer.
Ayman Kaouss, Benisouk Sonia is by far one of the most talented and sharp digital marketers our company has ever worked with. Since hiring her, our CPAs on Facebook and Google decreased by over 60%. Highly recommend!
Nour Kaiss, Revive Superfoods Sonia is a well-rounded + well-versed marketing professional. She is trustworthy and very knowledgeable about best SEO practices, and always implements everything necessary for our brand to get the best results.
Clarissa Shine, Crow Canyon Home Sonia was a huge help on both managing our Meta ads and helping us build our SEO strategy. She’s evidently knowledgeable about both subjects and was very kind and patient when showing me the ropes.
Gabrielle Stalker, Bestar Sonia has helped us turn our paid search efforts into meaningful revenue and a significant source of pipeline. For anyone looking to expand the Google Ad presence and performance of their SaaS, Sonia is a great resource!
Daniel Arons, Kinetisense No surprises on your invoice
As difficult as it is to package Google Ads management, here’s an overview of what you can expect for each service category, with the starting price attached.
The first step.
From
$3,000
one-time engagement
The work that compounds.
From
$2,000 /month
3-month minimum
When you want the brains, not the build.
From
$500 /h
no monthly commitment
Yes, even the price one
All your most pressing questions, I have already answered here. If it’s not in the list, you’ll have to ask me directly.
Tap to ask
Ready to ditch the struggle & stop throwing spaghetti at the wall? 🍝
