Sonia Beroud, SEO consultant

Hire An SEO Consultant
Who Delivers
More Than Rankings

Struggling to see real ROI from SEO? You’re not alone.

Your agency’s thrilled about a #1 ranking for a keyword nobody buys from. I’d rather get you fewer rankings and a lot more revenue your CFO can actually see.

What if SEO finally showed up on your bottom line?

CONTACT MEABOUT ME

Rankings don’t pay the bills

SEO is supposed to drive revenue… so why isn’t it?

Your boss (or you, for that matter) doesn’t care about search engine rankings. They care about qualified leads, sales and revenue. 
So why does your SEO consultant keep talking about keyword rankings like they pay the bills?

It’s time to stop chasing vanity metrics and start investing in an SEO strategy that aligns with your business objectives: one that drives actual growth.

The “We’re Ranking #1" Illusion

Your agency brags about getting you to #1… for a keyword that brings in zero qualified leads. Congrats, I guess? Being #1 on Google means nothing if it’s for a keyword that doesn’t convert.

Most SEO agencies focus on rankings instead of revenue, leaving marketing teams frustrated.

  • You’re ranking... but not seeing an increase in qualified leads.
  • Your SEO reports show progress... but your sales team doesn’t feel it.
  • Your agency celebrates rankings... but your business objectives are still unmet.
Keyword rankings Last 30 days
#1
Rankings Revenue

Traffic Without Conversions = Money Wasted

10,000 visitors who don’t convert are just 10,000 missed opportunities. You don’t need more traffic, you need the right traffic. Yet many SEO consultants focus on quantity over quality, leading to:

  • A surge in web traffic that doesn’t convert.
  • Content marketing efforts that fail to engage your target audience.
  • A complete disconnect between SEO strategy and conversion rate optimization.
Acquisition This month

Visitors

▲ 312%

Qualified leads

0

▬ 0%

The “SEO Takes Time” Excuse

Yes, search engine optimization is a long-term play, but that doesn’t mean you should wait years to see ROI. Marketing leaders like you are tired of hearing:

  • “SEO is a marathon, not a sprint” (with no results to show for it).
  • “Trust the process” (when there is no process; just throwing spaghetti at the wall and hoping it sticks).
  • “It’s just how Google’s algorithms work” (instead of actionable insights on what to fix).
Strategy doc This quarter
Keyword roadmap TBD
Content plan TBD
Technical fixes “later”
Documented process None · just vibes

Same story, every agency

The CMO’s nightmare: SEO that’s all talk, no conversions

You’ve been burned before. 🔥 Here’s why most SEO strategies fail to deliver real business impact.

Reports That Say a Lot… but Mean Nothing

Another 30-page SEO audit that tells you what’s wrong, but offers no solution? No, thanks.

You’ve got a beautifully designed SEO audit in front of you, but it doesn’t tell you why leads aren’t converting.

  • Too much focus on technical SEO issues, not enough on business growth.
  • Data-heavy reports that lack actionable insights.
  • SEO metrics that don’t connect with key performance indicators (KPIs).
SEO Audit · Q2 32 pages
  • Pages crawled 4,800
  • Keywords tracked 1,400
  • Technical issues found 218
  • Why SEO isn’t driving revenue not covered
Actionable next steps Calculating… 0

SEO Teams That Work in Silos
(and Ignore Your Marketing Strategy)

SEO isn’t an island. Yet, most agencies treat it like one.

  • No alignment with your business goals or your paid search and content marketing strategies.
  • SEO-friendly content that works for search engines, but not people.
  • A lack of competitor analysis to guide strategy.
Marketing stack Integrations
SEO Active
  • Paid search Connecting… Not connected
  • Content Connecting… Not connected
  • Business goals Connecting… Not connected

No Accountability for ROI

If your SEO consultant can’t tell you how their work impacts revenue and business growth, you’re wasting time and budget. You keep hearing that SEO takes time, but where’s the tangible progress?

  • No connection between organic traffic and qualified leads.
  • SEO goals that don’t translate into business growth.
  • A lack of success stories that prove ROI.
ROI report FY · live
SEO investment · 12 mo
Attributed revenue $0
Proven wins None on file
Accountable owner · Unassigned

Twelve people couldn’t. One can.

Meet your secret weapon: a no-fluff SEO consultant
who gets results

You don’t need just another SEO consultant. You need someone who understands the high stakes of marketing leadership. You need someone who gets the pressure of hitting KPIs, proving ROI, and aligning SEO strategy with real business growth. You need… me.

Here’s what makes me different.

Sonia Beroud, SEO consultant, portrait photo

Chasing keyword rankings

Business-First SEO

I align SEO strategy with your business goals to drive qualified leads, sales and revenue. Every SEO campaign I build is designed to impact your bottom line.

Cookie-cutter SEO plans

No One-Size-Fits-All Plans

Forget cookie-cutter SEO services. I take the time to understand your competitive market, target audience, and business model to create a custom SEO strategy that actually moves the needle.

Just SEO, in a silo

Full-Funnel Thinking

I take a holistic approach to SEO. That means looking beyond just search engine optimization: I consider content marketing, conversion rate optimization, and paid search to ensure your entire marketing funnel is optimized for growth.

Want to see what expert SEO consulting can do? Let’s talk.

CONTACT ME

The honest comparison

Consultant math vs agency math vs in-house math

Is your math really mathing? Maybe not.

Option 01

Best fit

Consultant

The senior advantage

Who

Me. Always.

15 years of experience on, well, pretty much everything. Strategy, audits, management, reporting: you name it!

Strategy vs Execution

Both, every week

Strategy that actually ships. Not a 60-slide deck that sits in a Drive folder.

Your business

Embedded, minus the headcount

I read your sales calls, sit in your team meetings, and know your market, competitors, margin.

Continuity

One person. Always the same person.

No account manager rotation. No re-onboarding every three months.

Accountability

Direct line, no buffer

My name is on every result. There’s no PM, AM or intern to hide behind.

Speed

Slack me. Reply today.

No tickets, no triage. Direct channel, senior brain on the other end.

Option 02

Agency

The traditional route

Who

Sold by the senior, done by the junior

Pitched by a director. Executed by whoever started last month (or last week).

Strategy vs Execution

Strategy in the SOW, execution wherever

You pay for the strategist. You get whoever the PM staffed today.

Your business

You’re 1 of 75 accounts

Industry templates with your logo dropped on top. Generic by design.

Continuity

AMs and strategists rotate

Every rotation = a re-onboarding tax you pay in hours and lost context.

Accountability

Diffused across the org chart

AM blames the strategist, strategist blames the specialist, specialist blames the platform.

Speed

Ticket → AM → Strategist → Specialist

"We’ll get back to you in 3 to 5 business days." Awesome.

Option 03

In-house

The internal standard

Who

Whoever you can afford

Senior salary or junior salary, depending on how much you can pay. Plus benefits, taxes, employer contributions...

Strategy vs Execution

Mostly execution

The day-to-day eats the calendar. Strategy gets done at 10pm (or not at all).

Your business

The main focus... with no benchmark

Knows everything about you. Sees nothing about what works elsewhere.

Continuity

~18 months average tenure

Marketing roles churn fast. Your playbook walks out the door with them.

Accountability

On you, at the board meeting

Internal teams own ROI, and also own the defense of it. With no external support or fresh set of eyes.

Speed

Fast (if they’re at their desk)

Real-time when present, blocked when on PTO or in another meeting.

The hard truth, not the nice one

An SEO Consultant for CMOs
Who Want Real Growth, Not Excuses

Most SEO consultants will tell you what you want to hear. I tell you what you need to know to grow, and deliver SEO consulting services that drive real results.

  1. Strategy

    Custom SEO Strategy for YOUR Business

    One-size-fits-all SEO strategies don’t work. I craft a strategy that fits your:

    • Target audience and competitive market.
    • Business objectives and growth goals.
    • Industry trends and algorithm changes.
    Let’s fix this
  2. Technical

    Technical SEO That Moves the Needle

    Your website might look great, but if it’s not properly crawlable, you’re invisible to search engines.

    • I ensure your site is built for long-term success.
    • I fix technical aspects that impact search engine rankings.
    • I improve website speed, page optimization, and meta tags.
    Let’s fix this
  3. Content

    Data-Driven Content That Drives Clicks and Conversions

    Most agencies create SEO-friendly content that’s optimized for search engines, but not for people. I do both.

    • On-page SEO that improves content quality and keyword optimization.
    • Content strategy that balances SEO and brand messaging.
    • Landing pages designed for maximum conversions.
    Let’s fix this
  4. Links

    Link Building That Doesn’t Suck

    Forget spammy backlinks. I build high-quality, industry-relevant links that you won’t be ashamed of.

    • Off-site SEO strategies that enhance brand visibility.
    • Building backlinks that drive organic search results.
    • Link-building campaigns that boost search engine rankings.
    Let’s fix this
No Googling required

Tell me what hurts. I’ll handle the fix.

Every one of these is a mess I’ve cleaned up before. Yours is next.

my organic traffic tanked and i don’t know why
Suggested fixes9 results
my organic traffic tanked and i don’t know why

SEO Audit

Google won’t index half my pages

Technical SEO

my team needs to learn SEO

SEO Training

i’m nowhere in the map pack

Local SEO

i only rank in my city, not nationally

National SEO

i don’t rank outside my country

International SEO

my product pages don’t rank

E-commerce SEO

my SEO drives zero signups

SaaS SEO

a site migration tanked my rankings

Website migration SEO

I’d tell you myself, but…

I'll let my clients do the talking

That's what they said.

I consider Sonia my true secret weapon in SEO. Her level of rigor and professionalism is exceptional. I highly recommend her services to any company that wants to improve its organic visibility.

Tony Villela, Goldtex Tony Villela, Goldtex

It’s a pleasure working with Sonia. She has SO much knowledge in both SEO and paid media and she constantly thinks what can be done to improve our brand’s performance even more. We are very lucky to be working with her!

Noga Mor, Dovly Noga Mor, Dovly

Sonia is outstanding; she has been an absolute game-changer for our company. We wholeheartedly credit Sonia for our renewed profitability and highly recommend her services to any business needing a top-notch media buyer.

Ayman Kaouss, Benisouk Ayman Kaouss, Benisouk

Sonia is by far one of the most talented and sharp digital marketers our company has ever worked with. Since hiring her, our CPAs on Facebook and Google decreased by over 60%. Highly recommend!

Nour Kaiss, Revive Superfoods Nour Kaiss, Revive Superfoods

Sonia is a well-rounded + well-versed marketing professional. She is trustworthy and very knowledgeable about best SEO practices, and always implements everything necessary for our brand to get the best results.

Clarissa Shine, Crow Canyon Home Clarissa Shine, Crow Canyon Home

Sonia was a huge help on both managing our Meta ads and helping us build our SEO strategy. She’s evidently knowledgeable about both subjects and was very kind and patient when showing me the ropes.

Gabrielle Stalker, Bestar Gabrielle Stalker, Bestar

Sonia has helped us turn our paid search efforts into meaningful revenue and a significant source of pipeline. For anyone looking to expand the Google Ad presence and performance of their SaaS, Sonia is a great resource!

Daniel Arons, Kinetisense Daniel Arons, Kinetisense

No surprises on your invoice

What’s included in my SEO packages

As difficult as it is to package SEO, here’s an overview of what you can expect for each service category, with the starting price attached.

Option 01

SEO Audit

The first step.

From

$5,000

one-time engagement

  • Technical audit
  • On-site audit
  • Backlink audit
  • Competitor analysis
  • SEO Strategy & Roadmap
Let’s talk about it
Option 02 Best fit

SEO Monthly Plan

The work that compounds.

From

$2,500 /month

3-month minimum

  • Keyword research & mapping
  • On-site optimizations
  • Technical fixes
  • Content creation
  • Link building
Let’s talk about it
Option 03

SEO Coaching

When you want the brains, not the build.

From

$500 /h

no monthly commitment

  • On-demand SEO support
  • 1:1 strategy calls
  • Individual training sessions
  • Group training sessions
  • SEO workshops
Let’s talk about it

Yes, even the price one

The Questions Your SEO Agency Won’t Answer

All your most pressing questions, I have already answered here. If it’s not in the list, you’ll have to ask me directly.

Sonia Online
Hey there! 👋🏻
Here are the questions I get asked most.
Answers are just a tap away!

Tap to ask

What does an SEO consultant do?
Think of an SEO consultant as your business growth partner in crime (minus the crime).
I analyze, strategize, and optimize your site to increase organic traffic, improve rankings, and, most importantly, drive revenue.
I cut through the BS, eliminate wasted efforts, and ensure every SEO move aligns with your business objectives.

How do SEO services work?
SEO services aren’t just “set it and forget it.”
It’s an ongoing strategy that involves technical fixes, content creation, link building, and constant optimization to keep up with Google’s ever-changing rules.
My approach? Business-first SEO that’s data-driven, transparent, and focused on results, not vanity metrics.

Is SEO a one-time thing?
Nope.
Google loves fresh, optimized content and websites that stay on top of best practices.
A one-time fix might give you a temporary boost, but real, lasting SEO success requires ongoing work.

Does SEO really work?
Only if done right.
SEO isn’t some magic trick: it’s a calculated strategy that, when executed well, can generate consistent, high-intent traffic that converts.
If someone tells you they can get you to #1 overnight, run.

How long does it typically take to see results from SEO efforts?
Depends on where you’re starting.
If your site is in decent shape, you might see traction in 3-6 months.
But SEO is a long game, and real, sustainable growth typically takes 6-12 months.
The payoff? A traffic and lead machine that doesn’t rely on ad spend.

Can I do SEO myself?
Sure, if you have a ton of free time and enjoy diving into technical SEO, keyword research, and content optimization while keeping up with Google’s algorithm updates.
Otherwise, it’s smarter to let an expert handle it so you can focus on high-level marketing strategy without getting lost in the technical weeds.

What is the difference between SEO and PPC?
SEO = organic traffic (takes time but builds long-term value).
PPC = paid traffic (instant results but you pay for every click).
The best strategy? A mix of both. SEO builds sustainable growth, while PPC gives you a quick boost when needed.

What is the difference between SEO and SEM?
SEO is a part of SEM (Search Engine Marketing).
SEM includes both organic SEO and paid search (PPC).
If someone tells you SEM is just Google Ads, they’re missing half the story.

How much does an SEO consultant cost?
It depends on experience, scope, and results. Some charge hourly, some offer retainers.
Expect to pay anywhere from $2,000 to $10,000+ per month depending on your needs and the consultant’s expertise.
If someone’s charging $500 for “full SEO services,” you’ll probably get what you pay for (spoiler: not much). 🤷🏻‍♀️

What are the next steps if we decide to work with you?
Step 1: We chat. No pressure, just a free SEO consultation to see if we’re a good fit.
Step 2: I audit your site, analyze your competitive landscape, and map out a strategy.
Step 3: We execute. I handle the SEO work while you focus on running your marketing department.
Step 4: We track, tweak, and optimize for continuous growth.
Start a real conversation

Ready to actually get results from SEO? Let’s talk!

Don’t be a stranger

Get in touch!

Address:
1295 Des Carrieres Street
Suite 203
Montreal (QC), H2S 0E1
Phone: +438-738-3616
Email: sonia@bersomarketing.com