Sonia Beroud, SaaS Google Ads consultant

A SaaS Google Ads Consultant
Who Actually Grows your MRR/ARR

Because your board tracks MRR, not how many tire-kickers started a trial.

Your agency’s proud of a flood of cheap signups that never touch a credit card. Honestly? I’d skip the freebies and go straight for recurring revenue your CFO can bank.

Ready for Google Ads that grows ARR, not your trial count?

CONTACT MEABOUT ME

Signups are easy. ARR isn’t.

Google Ads for SaaS: A Tough Nut to Crack 🐿️

Google Ads got you running in circles? You’re not alone. When it comes to running Google Ads for SaaS companies, there are some specific pain points that are unique to this vertical, due to both the nature of SaaS products and the market they serve. 

Here’s why your current Google Ads might be failing.

Long Sales Cycle with Many Decision Makers

SaaS purchases aren’t made on a whim: they require multiple touchpoints and approvals by different decision-makers. So your buyers take their sweet time and need plenty of hand-holding along the way. This makes measuring immediate ad impact difficult. You need specific strategies to nurture leads from curious onlooker to loyal subscriber, plus comprehensive conversion tracking setups to map and capture the entire journey.

Deal timeline Pipeline
  • Demo bookedDay 1
  • Free trialDay 14
  • Security reviewDay 52
  • ProcurementDay 118
  • Closed?Day 147…
6 stakeholders147 days & counting

Complex Value Propositions

SaaS products come with complex value propositions that are hard to condense into a short Google ad. You need to master the art of saying a lot with a little to be able to craft an ad copy that hits your ideal customer’s pain points in under 30 characters. Nail this, or risk users scrolling right past!

Ad editor · headline Draft

Headline 1

All-in-one revenue ops pla
30 / 30limit reached

…tform that unifies billing, CRM, analytics & forecasting for B2B teams

Cutthroat Competition & Sky High CACs

SaaS is a crowded space, making it harder to stand out by the minute. This means higher customer acquisition costs (CACs) and a constant fight for visibility. You won’t get a positive ROI (let alone the best bang for your buck) if you’re not using the right targeting, bidding strategies, account structure and budget allocation.

Auction insights Last 30 days
  • rival-saas.com91%
  • competitor.io84%
  • the-other-one.co76%
  • You29%
Cost per acquisition$480 ▲

A Constant Balancing Act

Striking the right balance between brand awareness (via display and video ads) and direct conversions (via search ads) is a challenge for SaaS businesses. The struggle is real! But finding this sweet spot is critical to keep customers engaged throughout their journey and drive more MQLs.

Budget split This month
AwarenessConversion
Display · VideoSearch
The sweet spot keeps moving

MQLs Don’t Pay the Bills

MQLs are just the beginning. While they fill your pipeline, they surely don’t keep the lights on! Setting up Google Ads to drive MQLs is easy, but turning them into product demos or sales is the real challenge. Optimization towards your bottom line (whether it’s demos, signups, or increased MRR/ARR) is essential.

Funnel Last 90 days
482MQLs
148SQLs
18Demos
4Paid
MQL → paid0.8%

Zeroing In on Niche Markets

SaaS products often cater to very specific niche markets or verticals. And niche markets need niche strategy. Getting granular in the targeting and ad copy is key to ensure your message reaches the exact right people, not just a random internet crowd.

Audience builder Targeting
2.4M Total reach
40K Matches your ICP
3.2K Your actual niche
0.1% of the market · aim small or miss

Hate it, still need it

Google Ads for SaaS Is A Necessary Evil

If you want to grow (and who doesn’t?), you need to be where your potential customers are hanging out . And that’s Google!
Google Ads is a goldmine for acquiring new users. It isn’t just a nice-to-have for SaaS companies: it’s a must.
Done right, it’s your golden ticket to capturing high-intent leads and driving growth.

Full-Funnel Approach

From eye-catching Display and Video ads to effective Search and Performance Max campaigns, use Google Ads to nurture leads at every stage of their journey.

Targeted Reach

Zero in on your Ideal Customer Profile (ICP) with laser accuracy. No more wasted clicks or ad dollars going down the drain!

Fast Results

Don’t wait for SEO to catch up. Achieve quicker results with Google Ads and give your SaaS the initial boost it needs to take off!

The hard truth, not the nice one

A SaaS-Focused Google Ads Consultant:
Your Unfair Advantage

You can’t win the game if you don’t know the rules. And because SaaS companies are not just another lead generation business, your Google Ads partner shouldn’t be just another Google Ads consultant either. Pick someone who knows the rules, so you can win this game.

  1. Expertise

    Specialized Expertise in SaaS Models

    I live and breathe SaaS, just like you do. I understand the intricacies of your business model, the unique challenges you face and the opportunities you pursue. Your complex value proposition? Your longer sales cycles? Your high CAC? Been there, done that.

    Let’s fix this
  2. Journey

    Understanding of the SaaS Buyer Journey

    Understanding the nuances of the SaaS buying cycle is pivotal in developing focused campaigns that cater to each stage of your ICP’s decision-making journey. From the first click to the final purchase, I excel in aligning your Google Ads initiatives seamlessly with your broader marketing and sales strategies.

    Let’s fix this
  3. Strategy

    Custom Strategies for SaaS Growth

    Forget cookie cutter strategies! I offer a tailored approach to suit your unique needs, aligning Google Ads with your broader marketing objectives. Together, we drive MQLs and SQLs effectively, maximizing trials, demos, and conversions thanks to continuous A/B testing for impactful ad copy and high-converting landing pages.

    Let’s fix this
  4. Metrics

    Optimization for SaaS-Specific Metrics

    I focus on driving actual business results through data-driven campaign management and optimization. Forget vanity metrics: I report on the SaaS metrics that matter, like CAC, paying subscribers, LTV, MRR/ARR, ARPU and LTV/CAC, ensuring your Google Ads campaigns foster sustainable growth, not just short-term wins (aka dead-end leads).

    Let’s fix this

No SaaS learning curve

Benefits of Partnering with A SaaS Google Ads Consultant

Harness the expertise of someone who understands the hurdles that come with the SaaS territory.
Watch your MRR/ARR scale with a Google Ads blueprint built specifically for SaaS success!

Laser-Targeted Customer Acquisition

Reach your ICP through laser-focused targeting and capture high-intent leads. Utilize granular audience segmentation to align with the buyer journey, and ensure your ads hit the mark with your ICP!

Improved Conversion Rate

Boost conversions through strategic tracking and account structure, compelling ad copy and optimized landing pages. Let’s turn those website visitors into raving fans (and paying customers)!

Reduced CAC & Improved Profitability (LTV/CAC)

Maximize your ROI and achieve breakthrough results with measurable improvements in the KPIs that truly matter. Stop throwing money at the problem and start seeing a real return on your investment!

Scalable Growth

Fuel predictable business growth with a sustainable Google Ads strategy. Leverage machine learning, advanced bidding strategies and continuous campaign optimization to gain new subscribers around the clock!

Freed-Up Internal Resources

Release your team from Google Ads management so they can dedicate more time and energy to other strategic marketing initiatives. Empower them to innovate and drive more growth with a renewed focus!

Confidence In Your Numbers

Gain peace of mind with accurate financial metrics tailored for your stakeholders. Let’s ensure your CFO and investors have the insights they need for strategic planning and propelling your SaaS business forward.

Twelve people couldn’t. One can.

Why Work With Me ?

You need someone who gets SaaS, not just another generic Google Ads consultant. You need someone who understands the ins and outs of subscription models, long sales cycles, and high CACs. You need… me.

Here’s what sets me apart from the generic Google Ads crowd.

Sonia Beroud, SaaS Google Ads consultant, portrait photo

Campaigns on autopilot

Growth-Oriented Approach

I’m focused on business growth, not just campaign management. I go beyond the basics, analyzing your entire marketing funnel (organic search, email marketing, etc.) to identify opportunities for growth and suggest complementary Google Ads strategies.

One-size-fits-all playbooks

No Cookie Cutter Strategies

Forget one-size-fits-all approaches. I invest time in understanding your business and ICP to tailor a Google Ads strategy that supports sustained growth and aligns perfectly with your long-term vision and business objectives.

Reports drowning in jargon

Transparent Reporting & Communication

No fluff, no BS: expect transparency, not jargon. My reports are straightforward, providing honest assessments that transform complex data into actionable insights and practical recommendations.

Want to see what Google Ads for SaaS can really do? Let’s talk.

CONTACT ME

The honest comparison

Consultant math vs agency math vs in-house math

Is your math really mathing? Maybe not.

Option 01

Best fit

Consultant

The senior advantage

Who

Me. Always.

15 years of experience on, well, pretty much everything. Strategy, audits, management, reporting: you name it!

Strategy vs Execution

Both, every week

Strategy that actually ships. Not a 60-slide deck that sits in a Drive folder.

Your business

Embedded, minus the headcount

I read your sales calls, sit in your team meetings, and know your market, competitors, margin.

Continuity

One person. Always the same person.

No account manager rotation. No re-onboarding every three months.

Accountability

Direct line, no buffer

My name is on every result. There’s no PM, AM or intern to hide behind.

Speed

Slack me. Reply today.

No tickets, no triage. Direct channel, senior brain on the other end.

Option 02

Agency

The traditional route

Who

Sold by the senior, done by the junior

Pitched by a director. Executed by whoever started last month (or last week).

Strategy vs Execution

Strategy in the SOW, execution wherever

You pay for the strategist. You get whoever the PM staffed today.

Your business

You’re 1 of 75 accounts

Industry templates with your logo dropped on top. Generic by design.

Continuity

AMs and strategists rotate

Every rotation = a re-onboarding tax you pay in hours and lost context.

Accountability

Diffused across the org chart

AM blames the strategist, strategist blames the specialist, specialist blames the platform.

Speed

Ticket → AM → Strategist → Specialist

"We’ll get back to you in 3 to 5 business days." Awesome.

Option 03

In-house

The internal standard

Who

Whoever you can afford

Senior salary or junior salary, depending on how much you can pay. Plus benefits, taxes, employer contributions...

Strategy vs Execution

Mostly execution

The day-to-day eats the calendar. Strategy gets done at 10pm (or not at all).

Your business

The main focus... with no benchmark

Knows everything about you. Sees nothing about what works elsewhere.

Continuity

~18 months average tenure

Marketing roles churn fast. Your playbook walks out the door with them.

Accountability

On you, at the board meeting

Internal teams own ROI, and also own the defense of it. With no external support or fresh set of eyes.

Speed

Fast (if they’re at their desk)

Real-time when present, blocked when on PTO or in another meeting.

From first trial to Series C

Google Ads Help For Every Stage of SaaS Growth

Start-Up SaaS companies

Cost-effective strategies to gain initial traction and visibility for early-stage SaaS ventures. Start your journey on the right foot with strategic guidance that maximizes early growth opportunities and delivers real impact.

Scale-Up SaaS companies

Drive scalable customer acquisition strategies without sacrificing efficiency as your SaaS business expands. Leverage my deep industry knowledge and proven methodologies to fuel your expansion with confidence.

Enterprise SaaS Companies

Customized approaches and advanced tactics designed for large-scale campaigns and complex buyer journeys within enterprise SaaS environments. Ensure sustainable growth with strategies crafted for your unique challenges.

Spoiler alert: it’s not luck

My Google Ads Process for SaaS Companies

It’s not just about the strategy. It’s also about flawless execution.

Sonia Beroud, SaaS Google Ads consultant

  1. Step 01

    Offer & Competitor Analysis

    Get a comprehensive overview of the market you’re operating in to identify where you stand against your competitors and find gaps and opportunities that can be leveraged for your growth.

  2. Step 02

    Performance Tracking Powerhouse

    Set up advanced conversion tracking that goes beyond MQLs, providing in-depth insights into user behavior and campaign performance, and fully integrated with your CRM and analytic systems for a holistic view.

  3. Step 03

    Laser-Focused Targeting

    Leverage advanced techniques to reach qualified leads most likely to convert into paying subscribers. Expect nothing less than detailed keyword research and strategic audience segmentation strategies.

  4. Step 04

    Structure & Campaign Mix

    Design targeted campaigns that align with your budget and goals, strategically blending brand awareness (Display and YouTube) and direct response (Search) campaigns for maximum impact.

  5. Step 05

    Data-Driven Campaign Management

    Analyze your funnel to identify key areas for growth and boost trial sign-ups and conversions, constantly fine-tuning your campaigns for maximum efficiency and ROI.

  6. Step 06

    Continuous A/B Testing (Ad, CRO)

    Craft and A/B test persuasive ad copy that resonates with your ICP, and ensure your landing pages are conversion-focused and drive desired actions.

I’d tell you myself, but…

I'll let my clients do the talking

That's what they said.

I consider Sonia my true secret weapon in SEO. Her level of rigor and professionalism is exceptional. I highly recommend her services to any company that wants to improve its organic visibility.

Tony Villela, Goldtex Tony Villela, Goldtex

It’s a pleasure working with Sonia. She has SO much knowledge in both SEO and paid media and she constantly thinks what can be done to improve our brand’s performance even more. We are very lucky to be working with her!

Noga Mor, Dovly Noga Mor, Dovly

Sonia is outstanding; she has been an absolute game-changer for our company. We wholeheartedly credit Sonia for our renewed profitability and highly recommend her services to any business needing a top-notch media buyer.

Ayman Kaouss, Benisouk Ayman Kaouss, Benisouk

Sonia is by far one of the most talented and sharp digital marketers our company has ever worked with. Since hiring her, our CPAs on Facebook and Google decreased by over 60%. Highly recommend!

Nour Kaiss, Revive Superfoods Nour Kaiss, Revive Superfoods

Sonia is a well-rounded + well-versed marketing professional. She is trustworthy and very knowledgeable about best SEO practices, and always implements everything necessary for our brand to get the best results.

Clarissa Shine, Crow Canyon Home Clarissa Shine, Crow Canyon Home

Sonia was a huge help on both managing our Meta ads and helping us build our SEO strategy. She’s evidently knowledgeable about both subjects and was very kind and patient when showing me the ropes.

Gabrielle Stalker, Bestar Gabrielle Stalker, Bestar

Sonia has helped us turn our paid search efforts into meaningful revenue and a significant source of pipeline. For anyone looking to expand the Google Ad presence and performance of their SaaS, Sonia is a great resource!

Daniel Arons, Kinetisense Daniel Arons, Kinetisense

No surprises on your invoice

Included in my Google Ads packages for SaaS

As difficult as it is to package Google Ads management, here’s an overview of what you can expect for each service category, with the starting price attached.

Option 01

Google Ads Audit

The first step.

From

$3,000

one-time engagement

  • Conversion tracking and setup
  • Targeting (keywords and audiences)
  • Google Merchant Center feeds
  • Campaign structure and bid strategy
  • Creatives (ads, landing pages)
  • Performance and strategic roadmap
Let’s talk about it
Option 02 Best fit

Monthly Management

The work that compounds.

From

$2,000 /month

3-month minimum

  • Conversion tracking adjustments
  • Keyword and adience optimization
  • Bids and bid strategy management
  • A/B Testing and experiments
  • Ongoing optimizations
  • Monthly reporting
Let’s talk about it
Option 03

Coaching

When you want the brains, not the build.

From

$500 /h

no monthly commitment

  • On-demand Google Ads support
  • 1:1 strategy calls
  • Individual training sessions
  • Group training sessions
  • Google Ads workshops
Let’s talk about it

Yes, even the price one

The Questions Your Google Ads Agency Won’t Answer

All your most pressing questions, I have already answered here. If it’s not in the list, you’ll have to ask me directly.

Sonia Online
Hey there! 👋🏻
Here are the questions I get asked most.
Answers are just a tap away!

Tap to ask

Does Google Ads even work for SaaS companies?
Oh, 100%!
Google Ads can be a goldmine for SaaS companies, but you need the right playbook.
Think of it as wooing your customers instead of just pitching them.
It’s all about building a connection, not just making a sale!

How is SaaS Google Ads different from, well, regular Google Ads?
Great question!
SaaS Google Ads require a more nuanced approach due to longer sales cycles, subscription models, and high competition.
Think long sales cycles, customer lifetime value, and way less focus on one-time purchases.
We’re building relationships, not just making quick sales.

How Does Google Ads benefit SaaS companies?
Google Ads is your ticket to accelerating SaaS growth.
It hones in on potential customers and cultivates a steady stream of qualified leads.
It’s not just about visibility, it’s about driving meaningful conversions.

Should I outsource Google Ads for my SaaS company to a fancy consultant like you?
If you want an expert to drive qualified MQLs and SQLs, optimize for SaaS-specific metrics (think beyond just leads), and achieve sustainable growth, then, well, yeah!

What results can I expect from Google Ads management tailored for SaaS?
Expect increased MQLs, higher trial conversions, and a sweet, sweet reduction in your CAC through targeted campaigns designed specifically for SaaS growth.

How do Google Ads services for SaaS work? What’s included?
From initial strategy development to ongoing optimization, expect tailored campaigns focused on maximizing MRR and ARR growth.
In your initial free consultation, we’ll discuss your specific business challenges and opportunities, laying the groundwork for targeted campaigns that deliver tangible results.

What qualities should I look for in a SaaS Google Ads consultant?
Look for someone who speaks fluent SaaS (they understand your challenges), has a proven track record of success (think case studies with real results), and has a strategic approach to growing your business, not just managing your ads (think beyond the campaign and into your overall marketing funnel).
Basically, look for someone like me!

What types of Google Ads campaigns do you specialize in?
I specialize in all Google Ads campaign types, from search & performance max to display and video.
I’ve got your whole funnel covered!

How do you approach keyword targeting and audience segmentation for SaaS companies on Google Ads?
By understanding the SaaS buyer journey and utilizing advanced targeting techniques, I ensure your ads reach the most qualified leads.
I use detailed keyword research and advanced audience segmentation techniques to reach your ICP.

What level of communication and reporting will I receive?
You’ll get transparent communication and detailed reports on MQLs, SQLs, and campaign performance, ensuring alignment with your business growth objectives.

What is the cost of Google Ads management for SaaS companies?
Pricing varies based on campaign complexity and goals, with tailored packages starting at $2,000/month to maximize your ROI.
Think of it as an investment in the future growth of your SaaS empire!
Start a real conversation

Why wait? ⏰ Your SaaS product deserves a personalized roadmap to success.

Don’t be a stranger

Get in touch!

Address:
1295 Des Carrieres Street
Suite 203
Montreal (QC), H2S 0E1
Phone: +438-738-3616
Email: sonia@bersomarketing.com